ITV are set to make a substantial offer, attempting to land the UK broadcasting rights for the upcoming Floyd Mayweather/Conor McGregor bout – sources close to the situation have informed us.

The British television network, who launched their own pay-per-view service back in January of this year ‘ITV Box Office,’ are hoping to cause an upset, with industry insiders originally expecting Sky to comfortably land the rights, based on their past history of airing major pay-per-view boxing events.

Sources close to the situation have informed us that higher-ups at ITV believe the Mayweather/McGregor bout would be a marquee event that would fully landmark their ‘Box Office’ service in the public eye.

Both ITV Box Office and Sky Sports will be aired the London press conference live last night, again reiterating the idea that both broadcasters are keen to win the rights.

ITV Box Office has only aired one event since its inception, they are also carrying the Chris Eubank Jr/Arthur Abraham fight live from SSE Wembley Arena this evening.

One source informed us that whilst Sky’s pay-per-view platform has a greater outreach due to its technical functionality, ITV could win the right’s by offering a greater upfront fee.

Whilst nothing is set in stone, it now appears there will be a substantial battle to win the rights primarily between Sky Sports & ITV. BT Sports are expected to make an offer, but their lack of a pay-per-view system, means it’s unlikely they will land the fight.